BEHIND

BECAUSE A DESIGN IS ONLY AS GOOD AS ITS EXECUTION.

BEHIND EVERY BREATHTAKING INSTALLATION WAS A LOT OF MATH. BEHIND EVERY VISUAL GRAPHIC THERE WERE ENDLESS PANTONE SHEETS AND FONT DEBATES. BEHIND EVERY CANDLELIT TENT THERE WERE PERMITS AND SCISSOR LIFTS. BEHIND EVERY BEAUTIFUL AND ENCHANTING EXPERIENCE THERE WERE MOCK UPS, FLOORPLANS, TASTINGS, PHOTOSHOOTS, RESHOOTS, LOAD IN SCHEDULES, MEASURING, REMEASURING, EYEBALLING, AN INCH TO THE RIGHT, A TICK TO THE LEFT. WIND, RAIN, SCORCHING HEAT, FIRES, FLOODS. SO MANY RENTAL TRUCKS.

TEAM

The first step is building the right team. Finding the most talented people, inspiring them with your vision, training them at every moment, even when it more convenient not to. Thoughtful feedback, delivered with kindness. Humor when things get loopy after 17 hours. Knowing when to coach, when to redirect, and when to roll up your sleeves.

SYSTEMS

Sometimes things go wrong. Sometimes everything goes wrong. When everyone knows “the way we do things” there is an efficiency, calmness, and confidence even in difficult moments. Maintaining a systems-thinking approach at all times and building scalable creative frameworks makes it possible to deliver world class experiences every time.

JOY

You’ve gotta love it, or you won’t last. When you keep a sketchpad next to your bed because ideas come at all hours, when you still tear up watching an installation come to life, when nothing lights you up like a design that all of a sudden clicks, a culture of craft is created naturally.